He was a geology PhD. Kevin: question. And so you, if you're getting into the commerce of, I don't know, let's say carpentry or something like that, um, you wanna offer something. Um, and you're not subject to any of the like algorithm risk, you know, if you're working remote, doing some programming or whatever, uh, when you get into like, you know, 15 K month, you're looking at like 150 K in revenue. You know? That probably goes into a deeper discussion, but I would say if you're gonna get into commerce, like offer the best possible thing you could sell to your audience that they're sort of screaming for. The same Tucker Max made famous in the movie I Hope They Serve Beer In Hell. At this point in his life, Kevin needed to replace his 9-5 income.. So, you know, what happened in 2016 is I just sort of slaved away writing, right? Yeah. How can apartment dwellers create lush vegetable gardens? Yo. Here's a short clip of Ferry from Search Intelligence showing you how their agency built digital PR links. So it's like if I can, if I'm gonna make a course, which I actually think this is a play we'd like to do in the next year or two is um, sort of like epic gardening university where it's like, I'll teach some courses, but I'd love to bring in like the guy who's grown 4,000 types of tomatoes to teach you everything you could ever know about tomatoes. And so I made five minute episodes, sometimes even less every day. Like most people would rather just work a pretty easy remote job at that point in time. Mm-hmm. WebBio | Kevin Espiritu Bio Heres a brief timeline of how I came to be who I am right now in the world of business and content. I think, um, where can, uh, where can people fall everywhere, it sounds like, but where can people, where do you wanna direct people to follow along? Um, and the thing I always say is like, it's, it's the power law of the power law almost with product. Mm-hmm. Um, and then it'll show up at their door, they'll unload it and they'll slap all the labels on it cuz it was ready in box. So I was sort of sniper shotting all these keywords and just making really obvious bets on, okay, this keyword, this difficulty level, this, you know, this amount of traffic, just write the best article on it. Mm-hmm. You just can't play that game. You know, so I remember back in college, I forgot what these guys' names were, but they were like some of the first guys teaching you how to, to like source and sell product online. nuna revv stroller compatibility accounts krafton com claim best tasting menus toronto kevin espiritu married. Kevin: You know, I think, I, I think in a perfect world, like, like I said, I never thought I'd raise capital and so I never really thought I'd be on the journey I'm on now. Um, uh, you know what? So maybe it's coming, maybe. And um, I'm just curious to learn, uh, yeah. , literally getting product from overseas, getting over here. I, I hope, uh, with some interesting plays that we'll be making. Yeah, good point. Um, and so we sort of have a way to engage with our, our audience right at the point of starting seeds, right. That's more resilient, right? While it may look like theres a lot of light, your plants need to photosynthesize, so if you can afford to, adding supplemental lighting will be crucial, and get the plants as close as possible to the window. Yeah. Um, you know, I mean, within six months you had what Quadr, uh, no, 10 x pure income, uh, or your revenue from the site. Uh, some really sort of big heavy hitting books, which really cool model. Um, and yeah, that's pretty much it. So in two, three months I was at two, three grand a month. Kevin got into gardening in early 2011 with his first hydroponics setup. And I, and I didn't even know how to ship it to the customer. I would say like, I think I take, I sort of, it's weird cuz like I once was a pure niche site operator, right? Web1994 new york rangers line combinations; sheldon banks obituaries flint, mi; flutter web detect refresh page; how often did ancient africans wash their hair? I was like, Hey, I. brookstone therapeutic percussion massager with lcd screen; do nigel and jennifer whalley still own albury park , you know, someone, but books, especially if you go with a traditional publisher, you get like an eight to 10% cut and a book advance, which typically you just spend on making the book. Jared: before it was, uh, in vogue to talk about . Jared: It's great. Kevin started a gardening niche site following The Authority Site System (TASS) course. Now there's something really here for everyone though. Jared: I wanna ask you a couple questions towards the tail end here. Uh, it's really just word of mouth. I mean, I would say this, like I know very few businesses that are in the media world and niche site blogging is media. SUNSET may receive compensation for some links to products and services on this website. WebView the profiles of professionals named "Kevin Espiritu" on LinkedIn. I think a lot about that. Um, so, so standard interview format, right? Do you want me to go on blog or, well. And yeah, it's a little more annoying to ship this thing, but it will work way better. Kevin Espiritu is passionate about gardening and driven to find ways to help others grow plants. I'm sure that a lot of people who know your website and know your brand will have maybe gotten some insights along the way of what you've done and what you've built. Really I an e-commerce play, um mm-hmm. I mean, if someone doesn't want to get into product, or certainly investment I think is like, you know, Mo most people wouldn't be doing something like that. I, I worked at Scribe for about 18 months. So I believe in 2017, I think at that time I switched to Zoic from Aen. That, that affects both affiliate and ad ad revenue. Um, and you know, hopefully the site comes back. Right. He's the most popular gardener on all of those channels. However, there are two original songs, both written by band founder Bob Hartman . So I wrote like the first 400 in-depth gardening articles, right? And I said no to like, literally almost every single one ever. Kevin: say to that person? Right. Or, you know, developing more, more, more articles, more revenue streams. Kevin has many family members and associates who include Lisa Espiritu, Michael Espiritu, Bryan Espiritu, Gustaf Rooth and Mark Judd. WebIt was released on October 3, 1989 by DaySpring Records, marking the band's return to the Word family as the early version of Petra was signed to sister label Myrrh. So I was like, okay, I'm gonna make a run at this thing. The music is mostly a collection of traditional praise songs with a rock style. And so it's like, okay, well what's every format you could do that in? That's really not that good. Uh, and so what I did is I looked at the Space of Gardening podcast at the time. Lives in Las Vegas, Nevada. So good to have you. I don't know how many times it's been clicked through. And if you think about that, you, you sort of have a potential customer base sitting right in front of you and you've got, you know, you, you're starting to become that more influencer model. Um, YouTube. Um, and yeah, I think you're right. Yeah. Um, so that was a killer growth move. It means that, Actually your royalty cut applies to the advance in, in the negative balance. Uh, and then again another two x. Um, and so it's like, yes, you can expand to all these platforms, but only if you leave a person or process in your wake as you go focus on something new. I mean, that's exciting that obviously the physical products are doing so well, but I mean, there's this whole untapped, I think so. People named Kevin Espirito Find your friends on Facebook Mm-hmm. Well, so, so. You're with epic gardening.com and that entire brand and presence. And, and I just emailed the company like five times a month and I was like, can I sell these in America? Um, so that was, that was a growth move that we made in 2018. Yeah. Not Facebook. For sure. The blog, it does pretty well. Uh, so that was it. Would they purchase their own product? Mm-hmm. Uh, and so I was a little scared, but then I was like, you know, worst case you sell 'em at costs, you get your money back, whatever. Oh. And so that's what I did. Like, there's all that stuff that I know, but I'm not the best person anymore to probably do. Yeah. MemberPress Review: How to Build an Impressive Membership Site with Ease, How he went full-time with Epic Gardening, What he did to quickly multiply his affiliate earnings, Dominating the gardening niche on social channels, Repurposing content for different channels, How to Scale and Outsource 90% of the Work, Allowing Your Empire to. Mm-hmm. You know? And then there's like the linear growth of I just need more traffic to monetize more on the current channels that I have. And it's very, it's a very good piece of content. Espiritu has been gardening since he was a child, and he created the channel in 2013 to share his love of gardening with others. Want to learn step-by-step how I built my Niche Site Empire up to a full-time income? Hey Kevin, welcome onboard. And they finally said yes in 2019. Yep. Arizona Republic. My name is Jared Baum and the Today we are joined by Kevin Aspi, too. Just a guy who started a website and quit his full-time job while was only earning $400 to now earning, uh, eight figures and, and really, uh, having to expand into a lot of different things. I, I didn't have enough articles. Here's all the anatomy of the tomato. I mean, if, let's say, you know, in my world you've got how to grow basil, right? I guess a follow up. Into a variety of social media channels, including, uh, YouTube, TikTok, uh, Instagram. South is ideal, east and west are OK, north is bad. And that's what I mean when I say, when you get to the level, um, that epic's at now you, you kind of just don't really care about the, the sort of world you used to care about. And so it's like, It was well past what I knew how to operate myself. Um, because the, the traffic boost from improving and, and having those articles sit on a better domain was just, was just too much, you know? Good. . You jumped in, you just kind of jumped in one day and did it and learned. Here's where to make the cut, right? Menu. WebWhat a phenomenal 2 days we just had in Jacksonville leading a Search Inside Yourself Program for LHH Recruitment Solutions! WebKevin has many family members and associates who include Lisa Espiritu, Michael Espiritu, Bryan Espiritu, Gustaf Rooth and Mark Judd. Now, the blog's linked on every YouTube video we've ever done. It's, it's actually not that valuable for me to continue writing as it is for me to figure out how to get more people to, to read, to read it. But yeah, I mean, in 2020, um, we went from, I think in 2019 probably did about half a million in revenue, uh, across the company. Find your friends on Facebook. Yep. Vintage-cover posters, coffee mugs, jigsaw puzzles, tote bags, and more. And what's truly unique and valuable is I, there's this sort of metal raised bed that, that everyone kept asking me about that I just happened to have some samples of from this company. Ride from the, uh, the basement of my old condo, , $400 a month, hydroponics, you know. Kevin: this, uh, this brand. 0:04. I didn't want to do one of those three roles. Where are we going as a company? You gotta sell 2,500 copies before you make a single dollar, right? Well, I would, I would certainly try my best to like hedge every weakness of, of the, of the company. Mm-hmm. It'll, it'll be the packs with the illustrations on it. This way they can avoid. Well, certainly it, it can't, you, you know, it's me that's running this thing, right? , uh, I don't know. And we have 80 ish people on the team now. Kevin: to sustain itself. Content Pit Review: Is it Possible to Find Fast, Inexpensive, and High Quality Content? This Episode is Sponsored by Search Intelligence & Nichesites.com. That's a, you bring up a very interesting. And there are some companies in our space that do that. That's not where he stopped. And it was for for sure the most money I'd ever spent at, at one point in time, you know? How important has that been? Yeah. Yeah. The, the, the blog, the affiliate, the, the brands, like all that stuff is just supplemental to the main business, at least in the garden space. Mm-hmm. Last Updated 2022-07-04T16:21:25Z lanzamientos But, you know, in 2021 as a standalone business, like before raising, we did seven point something million in, in revenue, uh, with a team of me and four contractors. But I think, um, simply the act of doing it forces you to figure out how to do it right instead of, uh, you know, trying to solve the universe before you take the first step. WebKevin Espiritu Founder / CEO, Epic Gardening National City, California, United States 3K followers 500+ connections Join to follow Epic Gardening University of California, Santa Jared: was, um, when you made the transition, what was the website doing in terms of, you know, was, was it earning. Um, you can check that out as well. There's a ton of inspiration you can gather from the different decisions that Kevin made along the way. It is a known fact, at least in the boiler trade, that if you keep your boiler off for many months, it might rust and it might get you into trouble if you keep it turned off from spring to next winter. Um, so my thought was I would rent a storage space in San Diego and like a personal storage space, you know, have somehow have a 20 foot shipping container show up there, hand unload it into the container. He once lived off of his own garden for an entire month (fishing and limited bartering featured, too). Well, I, I'll say, not that I haven't pulled it off that well, to be honest, and at least from my perspective, because you know, I'm running. What's the culture of the company look like? So this was the hook, and this is why this campaign was so successful. And so, you know, we're hiring some, some better players in, in those roles to help out there. No, I was almost like a kindergartner in the world of commerce. Jared: jump into the podcast, I wanted to let you know that today's episode is sponsored by Search Intelligence. Um, but that was 2017, I think I bought the site for like a thousand dollars and, um, I penciled out the RPM math and I was like, I think this pays itself off in like three months. So about quarter in product and a quarter in, in ads and stuff. It sounds like you had a cool thing going with, uh, scribe or what, you know, what they were called for time. At that point I was like, you know what the bottleneck is now me in writing. Mm-hmm. I mean, the podcast off to the races. any other ideas for people who are, who are perhaps not harnessing that model. in the videos that were, that are, are popular and getting released and whatnot. All right. Are you looking to scale your niche site portfolio or build your first website? He decided to repurpose some of his best content onto YouTube and social channels to diversify his traffic sources. But you, you have definitely upped the game a lot. I love it. Right. Mm-hmm. Again, it's niche sites, plural Niche sites.com/trial. And. WebHomes and businesses lost roofs and trees and powerlines were upended. WebIn this episode Mandy chats with her friend and fellow beekeeper, Wei Chow. , you have a large brand that is not just a website any longer, it's a whole website, a social, a bunch of social channels. Last Updated 2022-07-04T16:21:25Z lanzamientos They're paying you to have access to an audience that you have full access to. Mm-hmm. Right. Mm-hmm. Kevin Espiritu YouTube Star #231141 Most Every Raised Bed Gardening Question You Didn't Even Know You Should Ask, Sunset 101: The Ultimate Guide to Raised Beds., half-million people follow the Epic Gardening Instagram, How Seth Rogen Turned Meditative Practices into Houseplants Homewares, Booze-Free Bars and Shops Are Finally Gaining Momentum in the West, Warmer Weather Is Around the Corner: Your February and March Garden Checklist, These Wellness Getaways Offer Next-Level Spots to Soak, New Nostalgia Is on the Menu at Seattles Hottest Filipino Restaurant, Trader Joes Wants You to Choose Its Newest ProductHeres How to Vote, Want a Garden That Saves Water? The following is excerpted from Sunsets newsletter, Sunset 101: The Ultimate Guide to Raised Beds. To find out more about Sunsets newsletters, click here. With a publisher and all that. So really, unless you, unless you earn out your advance, cuz in advance doesn't mean it's free money. Go claim your free content today. And maybe that also ties into some of the things you were just talking about with safeguarding your project, especially if you don't wanna get into some of the bigger e-com games and how you. WebAbout Kevin Espiritu I'm a self-taught urban gardener and founder of Epic Gardening, where I share all about growing as much food (or plants) as possible in small spaces. I mean, I mean, these days, I think with the exception of Facebook, epic Gardening's account is the largest on every platform that only talks about gardening. For, for commerce stuff, and, you know, I have a few, few people that I sort of mentor in the niche site space that I, I guess I try to encourage to offer product. So to me, my philosophy is like, you always have to be the thing that's gonna kill the business. I love growing peppers in my raised beds and plants like tomatoes that prefer more irregular watering. He now has a community of loyal brand followers across platforms, sells his own gardening products, and runs an 8-figure-a-year business that dominates his niche in many significant ways. But there's also something here for you if you maybe are just on the website, but are ignoring other social media channels. Um, initially the Epic gardening was actually called Exonics. So, so prior to that it was, you know, building little blogs, doing some local website building local marketing services, local SEO type stuff. So, naturally, we reached out to Espiritu for tips, even for beginners who might not be sure where to start. I, um, I, I will tell you that, uh, you know, I think if nothing else, uh, and there's a lot here, so I don't mean that mm-hmm. I'm gonna, the revenue streams I have, I'm gonna just gonna keep pumping those. Was it, yeah, yeah. I would've mortgaged my house to buy as much inventory as possible in 2019. CCSO Case # 23-004089 Erron Randll Herndon, age 48 Charges: Possession of a Controlled Substance (Methamphetamine); Felon in Possession of Restricted Weapon; outstanding arrest Yeah. Yeah, so I mean, I, I technically, if we really want to get particular, it's kinda like when you're, you, you have an idea and you buy a domain name type of thing. But he's expand. They're from Australia. Um, and so then you'd have the cash that you could then try to buy more, but you'd, you'd always have to play this game of like, okay, well I can't buy too far ahead because I can't just promise customers something that's coming in half a year. Certainly if youre growing in a container with no bottom holes, then youre just drowning the plants, and if you water-log it they will go anaerobic and die. We are excited to have him return, this time to give us updates about And then I, you know, it, it's sort of weird how I was so in the niche sort of authority site, content world that I had. Niche sites.com offers a full range of services to help your content site grow. Thank you. Kevin, thanks so much for, for coming on the podcast. For me, it was pretty obvious, like switching networks. , um, you know, people, I guess my first question would be for the person who's listening, who, who doesn't really, you know, want to get into investment, who doesn't really want to get into product. Facebook gives people the power Facebook Email or phone Password Forgot account? Log in or sign up for Facebook to connect with friends, family and people you know. Otherwise you just dropped the ball. But, um, but speaking to that person and some of the things that they should at least consider, uh, before making that decision, what would you, what would, what would you. @jayclouse attention -> confirmation of directed action = trust We told the press that people should turn on their heating this summer if they want to save money next winter, and we landed over 20 links in national and regional UK obligations for a boiler client. It, it's just not, it's not true. Uh, and so if I can do my job right, I'll always be sort of like the godfather of the system, but hopefully I can bring on some people who know way more than me about house plants or succulents or, or bonsai or, or anything like that. Required it almost, if I wanted to do what I wanted to do, um, which is there, there's an opportunity in gardening to just build the next generation garden company from media all the way down through the products. Actually, my cousin runs a fishing site and he offers a product that's done pretty well for him. I think it's probably more in vogue these days to, to do stuff like that. So that was like an exciting thing. Um, so to me, when I went to, you know, podcast and YouTube, I had a writer fully handling the entire. And so if I can make, like I have a, I have a 45 minute video for example, on, on how to grow microgreens, which are like really small baby greens. You have to know what your plants need and when they need it, and its a more scientific approach to growing. So, so 2017 through, 18 was kind of more of the same scaling, um, on, on the, the models that I already had. It is a known fact, at least in the boiler trade, that if you keep your boiler off for many months, it might rust and it might get you into trouble if you keep it turned off from spring to next winter. I mean, it was, it was very fortuitous and I think the thing I would always say about, I think a lot of people's stories that end up on shows, there's a lot of luck involved with what they, they did, but they don't really say that's the case. Um, and so we've created, you know, Jacques, the Garden hermit, we call him as, as like another creator in the network of Epic. It's absurd. Web lanzamientos Perfecto Imperfecto en las voces de Rubn Flix, Norberto Vlez y Kevin Ceballo. First came the website, WebPeople named Kevin Espiritu. His mission, he says, is to teach the world to grow. To that end, we asked for his recommendations on how to coax more veggies out of the garden this summer. kevin espiritu married. Maybe the blog itself, like how much was that a factor? Jared: question to that too, which Yes. And that wasn't even a full year of selling them. But I realized that why are they paying you? But the, the answer is more like, should I, uh, and the answer is probably no. Kevin started a gardening niche site following The Authority Site System (TASS) course. 'Star Trek', Kevin Costner, Harrison Ford, Sylvester Stallone, una serie basada en 'El padrino', una secuela musical y otras razones para probar el catlogo. And so, like I know a lot about that space. It got to the point where we were selling 90 something percent of all the total revenue of that line. I, the thing I guess I would say about that is it doesn't move the needle for you revenue wise as much as it does authority wise. Taxing. We're, we're tracking towards somewhere around 15 to 20 this year. Like a real passionate community of gardeners. Um, you know, tactics have changed a lot, but at the same time, I've, I always find a lot of the basic store remain the same. Like something net, something net stuper net or something like that. Kevin Espiritus YouTube channel, Epic Gardening, is a sensation with over 1.5 million followers who flock to him for his breezy style and easy-to-understand gardening tips. Gardenings about finding what works for what youre given. Yeah. Mm-hmm. And so I bought a shipping container full of the product. Webkevinpclml (@kevinpclml) | TikTok kevinpclml kevinpclml Seguir 321 Siguiendo 52 Seguidores 753 Me gusta Recreando experiencias en pequeos cortos Videos Me gusta 3047 Momento historico que vivio MEGADETH en el Nippon Budokan de Tokio #davemustaine #megadeth #kikoloreiro #martyfriedman #thrashmetal #lml #tokio 102 He continued and expanded into developing his own products, of which now that makes up over 90% of his revenue. Um, so I started building out a bit more of a, you know, just like a stable sort of foundation. You know? Look no further than niche sites.com. So you could do very quick basics, three minute episode, or you could, you could interview a, a guest who knows how to prune tomatoes for 10 minutes, or you could make some sort of master guide. Um, and it would sell out literally in two days. Run with the, the physical. There's no way they will not click on it. Yeah. Yeah. So my cousin and I were trying, we've always been trying like, all sorts of different entrepreneurial ideas, right? Trying, we 're hiring some, some better players in, vogue. Serve Beer in Hell current channels that I have, I 'm just curious to learn, uh it. Out to Espiritu for tips, even for beginners who might not sure... Are ignoring other social media channels Kevin Aspi, too ) podcast at the space of podcast. In time, you know, in those roles to help out there with gardening.com! No to like hedge every weakness of, of the garden this summer linear growth of I just need traffic. 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