Gardner, R.O. Creative marketing strategist, vintage dance specialist, and award-winning speaker, Kristin Light has split her multi-decade eclectic career between the boardroom and the ballroom.<br><br>Co-founder of Refvik & Light Productions, her boldly simplistic marketing strategy launched the event company from literal rubble to multi-six-figure revenue in its first full year. Some fans travel long distances to see their idol in concerts and festivals (Henry and Caldwell, 2007), and many music festival front row attendees are fans of the performing artist. bU9@7['c c more active and less active sport event participants in Getz and Andersson, 2020). Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Profit from the additional features of your individual account. 17 No. AEG Live has helped to produce Coachella, Firefly and Stagecoach through ownership of the promoter Goldenvoice. This rationale is called complementarity (Sandelowski et al., 2006), completeness (Bryman, 2006), knowledge-based (Hurmerinta-Peltomki and Nummela, 2006) or production of a more complete picture (Denscombe, 2008). In terms of occupation, the majority of our respondents attending the film festival and the jazz event tended to be from categories of professions that needed a higher education, such as. Finland is one of the leading countries in Europe in relation to the number of arts festivals and cultural events (Amberla, 2013). Even the niche festivals that might have more genre-specific lineups have to compete for audience attention. ZoukOut Festival Attendance: 45,000 Location: Singapore First Year: 2005 Featured Artists: Marshmello, DJ Snake, and Yellowclaw Source: wikimedia.org (Australia Council for the Arts, 2010; Australian Bureau of Statistics, 2007). That was the driving force throughout the 1970s and 1980s until it became a profitable format.. The other survey sample bias was towards female respondents since women tend to answer more eagerly research surveys (Smith, 2008). 1, pp. As of March 2020, the exhibition and events industry had lost 14.4 billion euros (16.5 billion USD). 32 No. 4, pp. 30 No. In fandom studies, a specific code of conduct might be related to fan practices, as in the case of football fans (Jones, 2000; Kossakowski, 2017). Highlights of Live Nation's fourth quarter and full. Music festival attendance might also be a vehicle for various types of fandom developing one's self-image and offering a shared in-group identity. The inaugural Maha Music Festival was held on Saturday, August 29, 2009 at Lewis & Clark Landing. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). under the Creative Commons License CC BY-ND 3.0, may be used Our findings show that frequent music festival attendance is festival fandom and career development that are heavily intertwined in motives and practices, as summarized in Figure 1. Future research should focus on a specific musical genre, going deeper into the festival career that combines two types of fandom: for festivals and a musical genre. When considering festival fandom, the importance and meaning of the fan interest music, festivals and festival experiences is vital. Live Nation and TicketMaster (2020), COVID-19 impact from live music fans, 7 May, available at: https://ses.se/wp-content/uploads/2020/05/Supplemental-Fan-Survey-Data1.pdf (accessed 5 January 2021). and Fouts, G.T. The third spot is taken up by the Montreal International Jazz Festival. Interviewees' background data is summarized in Table 2. These aspects are discussed in more detail in the Summary of theoretical framework section. Lexhagen, M., Lundberg, C. and Chekalina, T. (2019), Traveling in the footsteps of ABBA, The Journal of Popular Culture, Vol. R(W@&!I9oOf]Oz}8QP{0voy}fs'
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(kZm>f{JOx3Cc1yXm0^521249R"+4xIDZM His background is in sociology, and he is specialised in tourism and leisure studies. OSF (2018), Participation in Leisure Activities: Changes in Cultural Participation 2017, Official Statistics Finland, Helsinki, available at: http://tilastokeskus.fi/til/vpa/2017/01/vpa_2017_01_2018-11-21_tie_001_en.html (accessed 28 August 2020). Use is, however, only permitted with Kinnunen et al., 2020). The ideal entry-level account for individual users. There is a scarcity of research scrutinizing both career development and fandom in the festival context within the same study, and festival attendance as part of music tourism is an under-researched area. 29 No. (Mean ratings on a 0-4 scale, where 0 = Experienced the benefit . Elevent. Confirming these statistical findings, the interviews also proved that frequent festivalgoers actively participated in live music concerts, typically on a weekly basis, whereas one person, Pauli, attended up to 100200 concerts a year: I consume a lot of live music. A majority of domestic sales unsurprisingly came from the Western region, particularly California locals. Maarit Kinnunen is the corresponding author and can be contacted at: https://doi.org/10.1108/IJEFM-08-2020-0050, http://creativecommons.org/licences/by/4.0/legalcode, http://www.festivals.fi/tilastot/festivaalien-kayntimaarat-2019/, https://ses.se/wp-content/uploads/2020/05/Supplemental-Fan-Survey-Data1.pdf, https://www.livefin.fi/festivaalibarometri2020/, http://tilastokeskus.fi/til/vpa/2017/01/vpa_2017_01_2018-11-21_tie_001_en.html, Vocational school or upper secondary school, Managerial position, entrepreneur / self-employed, Other (pensioner, housewife / husband, and so on. 35 No. In terms of U.S. sales, Coachella sees patrons come from an average of 37 states. 2, pp. This bulletin provides an overview of the demographic profiles, patterns of festival attendance and drug use, policing experiences and help-seeking behaviours of 5,155 Australian music festival attendees surveyed in late 2018. The sense of belonging within the same interest group, whose members do not necessarily know each other, is a longer-lasting phenomenon than the sense of community that usually lasts only for the duration of the festival. Kinnunen, M., Honkanen, A. and Luonila, M. (2021), "Frequent music festival attendance: festival fandom and career development", International Journal of Event and Festival Management, Vol. 43 No. This is done mainly by social practices that are related to bonding, bridging, sense of community and sense of belonging. Teosto (2018), Keikkakartta [Map of Gigs], Finnish Composers' Copyright Society Teosto, Helsinki, available at: https://www.teosto.fi/keikkakartta (accessed 28 August 2020). Aggregate Attendance: 750,000. (2007), Mixed Methods in Social Inquiry, Jossey-Bass, San Francisco, CA. Live music, in comparison, made only a fraction of this amount, generating roughly $5.5 billion the year before the pandemic started. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Performance is important in sports hobbies because of measurement and the desire to improve the results. 0000005385 00000 n
Quinn, B. and Wilks, L. (2016), Linking social capital, cultural capital and heterotopia at the folk festival, Journal of Comparative Research in Anthropology and Sociology, Vol. (Eds), Consumer Tribes, Elsevier, Amsterdam, pp. However, it is emphasised that the use of social media among festival visitors is high. 278-299. Getz (2007) applied the TCP approach and serious leisure conceptualization (Stebbins, 1992) to event tourism, arguing that an event career is involved when there is a frequent event visitor who desires for more, craves for uniqueness and hopes for an increasing challenge. Pink is the number one touring artist of 2019 worldwide with a tour gross of $215.2 million. Furthermore, being able to control one's own alcohol consumption meant that the festivalgoer was able to see the performances, and not to miss them as Pekka illustrated: Sometimes it happened that an evening was kind of totally blacked out since you had drunk so much that you didnt remember anything of the evening's program, but nowadays it is fortunately really rare. Have you ever taken your children to a live music event such as a gig or concert or music festival? All the interviewees said that festival attendance was a social event for them. Lashua, B., Spracklen, K. and Long, P. (2014), Introduction to the special issue: music and tourism, Tourist Studies, Vol. 22 No. In, Elevent. N3C1,%8Q(Vp. 2, pp. Jul 2019. and Chancellor, H.C. (2009), Examining the festival attributes that impact visitor experience, satisfaction and re-visit intention, Journal of Vacation Marketing, Vol. Director (Community) The Mentoring Circle. When publishing one of these graphics, In the questionnaire, there was a question How would you define your relationship with music? using a seven-point Likert scale (1=totally disagree 7=totally agree) for the statements represented. Getz, D. and Patterson, I. This chart shows the total attendance of the largest music festivals in the world. They were also aware that their behaviour influenced other attendees and that they were co-creating the social festival atmosphere. to incorporate the statistic into your presentation at any time. Visit emeraldpublishing.com/platformupdate to discover the latest news and updates, Answers to the most commonly asked questions here, Center for Cultural Policy Research Cupore, 2021, Maarit Kinnunen, Antti Honkanen and Mervi Luonila, Have you found what you're looking for? Please do not hesitate to contact me. 19 No. ", Leading fee-based festivals in the Netherlands 2019, by number of visitors, Number of festivals in the Netherlands 2012-2020, Number of museum visitors in the Netherlands 2020, by collection type. The artist fandom was demonstrated by being in the front row and taking photos of their idols. A 2019 Deloitte survey of millennialsa group that makes up at least 45% of the 32 million people who attend music festivalsfinds that most value experiences: 57% of respondents said they prioritized travel and seeing the world over owning a home. Formerly known as Woodstock Festival Poland, Pol'and'Rock is one of the largest free music festivals in the world and was previously the largest open-air festival in all of Europe. This resembles characteristics of attachment and allegiance of the PCM (De Groot and Robinson, 2008). Pauli started to prefer festivals abroad after his first visit to the Sziget festival in Hungary was so inspiring. As of 2019, Glastonbury was the largest outdoor music festival in the United Kingdom with an audience capacity of 210,000. Pupil attendance stats began in September 2022 and past releases are available on explore education statistics. First Year Held: 1995. Duffett, M. (2013), Understanding Fandom: An Introduction to the Study of Media Fan Culture, Bloomsbury, New York, NY. Los Angeles, California, United States. (2011), Serious sport tourism and event travel careers, Journal of Sport Management, Vol. 239-245. Wood, E.H. and Kinnunen, M. (2020), Emotion, memory and re-collective value: shared festival experiences, International Journal of Contemporary Hospitality Management, Vol. "Share of attendees at selected leading festivals and events in Canada as of December 2019." People who attend theatre or comedy performances are 26% more likely to report very good or excellent health, even taking into account socio-economic factors. please include a backlink to the respective infographic URL. Big events are back. (2012) concentrated on the competing priorities causing challenges in the pursuit of an event travel career, while Buning and Gibson (2015), Patterson et al. to incorporate the statistic into your presentation at any time. The Tortuga Music Festival continues through Sunday. 0000001197 00000 n
In 2019, Ed Sheeran sold about 2.5 million tickets. Furthermore, a frequent festival attendee was aware that one had to be both relaxed and patient at festivals. For instance, the popularity of pop and rock concerts has grown steadily for the last 36 years and nearly 30% of Finns attended a pop or rock concert in 2017 (OSF, 2018). Self-control included knowing when to drink and eat to avoid the need to go to the toilet in the middle of the best performance. Month Held: September. Attendance: 125,000 people. All in all, the increase in skills and knowledge made the festival attendance easier and more enjoyable, reducing attendance-related stress. Greene, J. I never bothered to count but I attend several hundred gigs a year. This consideration implies that organisers could benefit from frequent festivalgoers' expertise and willingness to participate in the festival's development practices both in marketing and management. Get in touch with us. Reasons for this can be found both in PCM theorization and event travel careers and they are related to personal constraints. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Fandom, on the other hand, might be developed through increased consumption or vice versa; increased consumption and career development might emerge because of fandom (Lexhagen et al., 2019; Mackellar, 2009). 16 No. Please create an employee account to be able to mark statistics as favorites. Impact of length of visit on the perceived benefits of music festival attendance. The consumption of live music has increased both in Finland (OSF, 2018; Teosto, 2018) and internationally (Pitts and Burland, 2013). And for the first time since 2013, Bonnaroo sold out of 2019 tickets with 80,000 people attending, according to the Nashville Tennessean. Luonila, M. and Kinnunen, M. (2019), Future of the arts festivals: do the views of managers and attendees match?, International Journal of Event and Festival Management, Vol. Packer, J. and Ballantyne, J. At the camping site, people chilled out to the point that they might not even enter the festival area (cf. 16-26. Kelly, J.R., Iannone, N.E. In the U.S., over the past five years consumer spending on live entertainment has grown 7% annually, providing strong structural tailwinds to drive increased demand for concerts globally. 4, pp. Statista. The interviews lasted from 40 minutes to 1 hour and 10 minutes (on average 51 minutes), and the total length of all the interviews was 6 hours 48 minutes. 3 No. The practice is present, for instance, in football fan clubs where violators of the rules might even be punished (Jones, 2000; Kossakowski, 2017). Bahl says festival organizers quickly caught on to the spike in artists taking to the road and decided to pay them more to appear at their events. Table 1 summarizes the survey respondents. In respect to social aspects, festival communitas and social dimensions of festival attendance are recognised (Quinn and Wilks, 2016), but in the case of festival fans, the sense of belonging extends beyond the festival timeframe and it is currently undervalued. As skills and knowledge accumulate, the awareness of appropriate behavior increases. For instance, one might start attending festivals in different locations or countries, or attending festivals alone might become a new practice. 4, pp. 77-101. SXSW FESTIVALS: FILM & COMEDY SXSW FESTIVALS 155 World Premieres . - Pitched and wrote digital and print feature stories and interviews with pop/R&B/hip-hop talent like The . The last section connects frequent festival attendance with fandom and festival career development. 18 No. Long Waits, Short Appointments, Huge Bills. As streaming becomes one of the most popular ways to listen to music, sales of tickets and merchandise make up the bulk of fans expenditures on music. 2, pp. The proportion of males was higher among frequent (38%) than among casual (28%) festivalgoers. All Rights Reserved. There is an interesting implication chain: skills and knowledge developmentappropriate behaviorsocial practicesmodified motivesfrequent festival attendance. Besides Pori Jazz, many of the iconic rhythm music festivals were established in a five-year period in the late 1960s and early 1970s in the middle of festival fever in Northern Europe (Klaic, 2014), such as Ruisrock (founded in 1970) in the city of Turku and Ilosaarirock (founded in 1971) in the city of Joensuu (Luonila and Kinnunen, 2019). Getz, D. and McConnell, A. In music festival fandom, knowledge was in-depth information about the favorite festival and music festivals in general, both in Finland and abroad. This statistic is not included in your account. 39 No. %PDF-1.7
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Accessed March 01, 2023. https://www.statista.com/statistics/1139010/festival-and-events-attendance-canada/, Elevent. 323-333. Crowding into a park for a surprise performance that turns out to be Dolly Parton at the Newport Folk Festival. Hill, R.L. To use individual functions (e.g., mark statistics as favourites, set Attendance across the three days reached 3.3 million in 2015, earning it the title of "largest attendance at a music festival", according to Guinness World Records. The highest attendance rates were at Cinemas and drive-ins (66.8%), Live music concerts and performances (38.2%) and Libraries and archives (30.9%). Jones, A. Rather, the fandom meant enjoying the music, the overall performance and sense of belonging with other fans. Get the best reports to understand your industry. Cole, S.T. HW5Wx,cI& (2006), A review of festival and event motivation studies, Event Management, Vol. Festivals have since evolved from the DIY, communal spirit of Woodstock, growing into mainstream businesses that reap profits and embrace corporate sponsorships, as more than 32 million people attend them each year, according to Billboard. 2, pp. [Online]. Singapore. Strategically, through the social practices mentioned during, before, and after the festival, frequent festivalgoers have the potential to be actors in the production networks who mobilise the co-creation of a sense of community (Rihova et al., 2018) or festival brand (Suomi et al., 2020). Pearce, P.L. Later, Pearce and Lee (2005) renamed the theory as Travel Career Patterns (TCP), removing the hierarchical (ladder) aspect and developing the model further by emphasizing the influence of multiple motives and age. Prentice, R. and Andersen, V. (2003), Festival as creative destination, Annals of Tourism Research, Vol. 3, pp. Professor PhD. 1, pp. There was a statistically significant, strong positive correlation between them (rs=0.380, p=0.000). 1, pp. 9 No. Due to varying update cycles, statistics can display more up-to-date Which topics are covered by the "Chart of the Day"? Each of the major music festivals in the US, such as Coachella, Stagecoach and Desert Trip, generate around 100 tonnes of solid waste every day, while an estimated 23,500 tonnes of waste are. However, it is somewhat peculiar that the event travel career has not been studied within the scope of music festivals, which comprise a remarkable part of the event market, and most festivals have a considerable number of regular attendees. Denscombe, M. (2008), Communities of practice, Journal of Mixed Methods Research, Vol. 5, pp. Nonetheless, its approximately two million visitors in 2019 granted it a sizable margin to the roughly 750,000 festival fans visiting Polish Pol'and'Rock festival in 2019. Fandom is both personal and collective (Duffett, 2014). Relaxation and stress relief are typical short-term effects of festival attendance but the awareness of the meaning of social practices in frequent festival attendance can lead to long-lasting well-being impacts; since, for instance, new friendships formed at festivals are long-term social investments. Nordvall, A. and Heldt, T. (2017), Understanding hallmark event failure: a case study of a Swedish music festival, International Journal of Event and Festival Management, Vol. Modern music festivals in the U.S. grew out of the establishment and ethos of Woodstock. All the attendees formed a temporary festival community that was restricted by space and time. 1, pp. Thus, familial responsibilities were minimal for them. ", Statista, Largest music festivals in the United Kingdom in 2019, by audience capacity Statista, https://www.statista.com/statistics/1101275/largest-uk-music-festivals/ (last visited March 01, 2023), Largest music festivals in the United Kingdom in 2019, by audience capacity [Graph], Statista, March 3, 2020. Not all the festivalgoers become frequent attendees. Buning, R.J. and Gibson, H. (2015), The evolution of active-sport-event travel careers, Journal of Sport Management, Vol. Now, theres 14 and Pittsburgh is such a small marketso imagine how that translates into other markets. 211-226. Chirinos says that through help from large music conglomerates, festivals like Coachella and Bonnaroo have become akin to household brand names. It was also noted that frequent festivalgoers were musical influencers among their social group, since they actively searched for new and interesting music, and recommended music to their friends. (2008), Does Gender Influence Online Survey Participation? 34% of event organizers consider attendance the most significant benefit from the switch to virtual events. 4, pp. 3, pp. Knowledge, on the other hand, was an essential part of music fandom but it was not present in music festival fandom in the same way as in artist or genre fandom, where knowledge was tested and sometimes even a prerequisite for respect and approval from other fans (Sinclair and Dolan, 2015). Source: wikimedia.org. Patterson, I., Getz, D. and Gubb, K. (2016), The social world and event travel career of the serious yoga devotee, Leisure Studies, Vol. . Harvey, L. (2015), Beyond member-checking: a dialogic approach to the research interview, International Journal of Research and Method in Education, Vol. Total concert attendance remained level at 24.9m while festival-going soared, up 23% year-on-year to 4.9m people. 0000001066 00000 n
Accessed March 01, 2023. https://www.statista.com/statistics/1101275/largest-uk-music-festivals/, Statista. 439-459. 131 15
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Account for unlimited access fandom developing one 's self-image and offering a shared in-group identity Groot and Robinson, )!